Car Corner

Archive for the ‘Automotive’ Category

The automotive industry is amongst the leaders in search engine marketing. Search engine marketing is very important for businesses, as the automotive industry is hyper competitive and multi-faceted.

Competitive Advantage
According to a 2008 iprospect research study, 39% of search engine users believe that company websites that appear in top search results are the leaders in their field. Therefore, the effective utilization of search engine marketing gives a competitive advantage to automotive businesses. Search engine marketing is most helpful in intense competitive business like the automotive industry. By effectively using search engine marketing services like search engine optimization, Pay per click, and local search marketing, it is possible for automotive businesses to get ahead of the competition.

Local Search Marketing:
‘Local Search’ is method of submitting business details to a structured database of local business listings to reach users who search on specialized Internet search engines. Local Search Marketing allows businesses to target local customers. The advantage with local search marketing is that it allows automotive businesses to not only to reach online local target customers and to list on search engine results, it also allows to reach mobile Internet users very significantly.

Appeal to specific interests
Automotive businesses often have difficulty making their marketing campaigns appeal to different segments of customers. Different customers focus on different aspects while buying cars like cost, features, equipment, luxury, service, etc. It is possible for automotive businesses to target specific customers with definite intent only through search engine marketing. Search engine marketing allows automotive businesses to identify, define, and target customers in different marketing campaigns.

24/7 advertising
Search engine marketing allows customers to access businesses whenever they want. It makes business services available 24/7. While automotive businesses are not available offline round-the-clock, search engine marketing makes it possible to market their services online 24/7.

Cost effective
Search engine marketing is a cost-effective marketing method especially compared to print or television media. Automotive businesses can save excessive marketing cost by investing in search engine marketing, which leads to a better ROI.

While search engine marketing is important for any business, it is more significant for automotive businesses due to the intense competition in their field. Search engine marketing helps businesses succeed and helps automotive businesses to increase their return on investment.

Automotive air bag testing is a efficient guarantee for more accurate, reactive and reliable performance of air bag. Air bag is one of the passive protection systems for automotives, which is directly linked to passenger safety.

According to traffic accident analysis, two thirds of car crush accidents are happening in front of cars; therefore, front air bag system is more broadly applied.

In order to have better performance, air bag design, development and manufacture are all very important. The contents are as follows:

1. Automotive Air Bag Permeation Testing

The material of automotive air bag is a laminated film of rubber and nylon. Air bag is filled with helium when working.

The rapid filling of air bag is of great importance. It is a must for the passenger to be stopped by the fast filled bag which can also exhaust promptly. Therefore, excellent and proper permeation performance of air bag is very important.

Labthink DM 2/330 Differential and Equal Pressure Method Gas Permeability Tester can test film and laminated materials including air bag laminated material. This tester can execute differential pressure and equal pressure in the same chamber. Three specimens can be tested simultaneously in 3 chambers. Poisonous, explosive and other gases can be tested as well. The temperature control range is 5C-95C, which is very convenient to test the permeability performance of airbag during storage and when triggered by heat.

2. Automotive Air Bag Smoothness and Open Easiness Tests

Good smoothness and open easiness of automotive air bag are vital to backup air bags and quick reaction when the passenger is in danger. The material of air bag is rubber coated nylon. In order to test air bag smoothness and open easiness, Labthink Instruments Co. Ltd introduces airbag testers as follows:

A. MXD Series of Coefficient of Friction Tester is applicable in static and kinetic coefficient of friction test to plastic film, foils, sheets and paper. Through testing the smoothness of the materials, airbag safety can be guaranteed to meet the demands. This series of products includes MXD-01, MXD-01A and MXD-02.

B. FTP-F1 Friction/Peel Tester: is computer control, and can test the material coefficient of friction between room temperature and 99.9 Centigrade as well as peeling strength of laminated films and adhesive products, which is very important to air bag testing.

3. Automotive Air Bag Tensile Testing and Impact Testing

Automotive air bag receives the signal from the sensor, and turns open within a few seconds so as to protect passenger. Since the open speed to its full is in a limited time of 0.3 seconds so as to resist shock and attack from the outside. Therefore, it is a must for air bag with good tensile performance.

In order to guarantee excellent tensile performance, Labthink Instruments Co. Ltd. introduces new series of tensile and impact testers according to international regulations and standards.

A. Labthink PARAM XLW Series Auto Tensile Testers can test tensile, deformation, tearing, pierce, peeling and other items for films, laminated films and flexible packaging materials, etc. Put the air bag specimen onto the clamps, set the testing speed and start testing.

B. Automotive Air Bag Impact Resistance Testing

At the very moment of air bag opening, it will make a space to release the forward strength of the passenger. Air bag impact performance control can prevent air bag breakage due to low flexibility so as to effectively avoid protection failure of low air bag quality. Usually, impact is tested with falling dart impact tester.

Labthink introduces new BMC-B1 Falling Dart Impact Tester to test air bag impact resistance by falling dart method. It is to test the relevant strength needed to tear the air bag material according to ASTM D 1709, JIS K 7124 and GB 9639, etc. The whole testing process is automatic; testing data are processed by minicomputer.

4. Automotive Air Bag Seal and Leak Testing Instruments

Automotive air bag should be filled instantly by the burning helium when the sensor got the emergency signal. Therefore, automotive air bag integrated seal and leak testing is an important index for automotive air bag quality. Labthink Instruments Co., Ltd. introduces PARAM Leak Tester to test air bag seal and leak performance.

Labthink PARAM MFY-01 Leak Tester determines whether the air bag meets the requirements through observation of emerged air bag in distilled water with inside-out pressure difference. This tester is of simple operation and micro-computer control. It complies with ASTM D3078 and GB/T 15171 and provides accurate data.

5. Automotive Air Bag Peeling Testing Instruments

Automotive air bag is made up of the outer nylon material and the inner rubber. Owing to the long-term storage for emergency, a long period of aging, good peeling resistance strength of the nylon and rubber layers is very important so as to avoid insufficient gas filling caused by rubber layer peeling.

Labthink Instruments Co. Ltd. introduces PARAM XLW series of auto tensile testers so as to meet the testing demand for air bag peeling. This tester is applicable to test tensile, peeling, deformation, tearing and adhesive strength of laminated films and adhesive tapes. PARAM XLW Series Auto Tensile Testers are mini-computer control, and can test multiple data with reliable and accurate results. These testers are equipped with professional software. Also, they are complying with ASTM, ISO, JIS and GB standards.

Labthink Instruments Co., Ltd.

No. 144 Wuyingshan Road, Jinan 250031, China

Tracy Bao  info@labthink.cn

Tel: 0086 531 85061153  fax:0086 531 85812140

Labthink, the excellent provider of testing instruments and testing services, is devoted to provide most excellent and complete quality control solutions for pharmaceutical, foodstuff, cosmetics, packaging, printing, adhesive, automotive, petrochemistry, environment, biology, new energy, construction, aviation and electronic industries worldwide.

Labthink is devoted to share excellent quality testing and control techniques with global clients and is known for wide coverage of international testing standards. Labthink participates in the drafting of several important standards of food, pharmaceutical and packaging industries, and is the excellent partner of national certification institutes.

Labthink has also established cooperation with IGT, Rycobel, Metrotec, Chilton, Moroka and other renowned distributors to provide attentive and prompt technical services for her customers in more than 40 countries and regions.

Labthink aims at creating satisfactory value and professional services for her customers.

Labthink, think for you only!

Envisioning the Open Road: Automotive Designers Creating the Cars of Today & Tomorrow

By Damian McKnight
Designschools.com Contributing Writer

It can be argued that no design career is sexier than that of the Automotive Designer. Today’s designers embody the styles and culture of today while contouring the style of tomorrow. They utilize product design principles and emerging technology to create commercial, yet innovative, designs for new automobiles, motorcycles, trucks, buses, coaches, and vans. Often working in tandom with a large team of engineers, designers work to ensure that their concepts are appealing to consumers, can actually lead to functioning automobiles, and are environmentally friendly and affordable. Not to mention…..sexy.

History

In the United States, automotive design reached a critical juncture in 1924 when the American national automobile market began reaching saturation. To maintain sales, General Motors pioneer Alfred P. Sloan Jr. suggested annual model-year design changes in the hope that car owners would want to buy a new replacement each year. His strategy succeeded and was later adapted by rest of the industry.

The most celebrated American auto designer is probably Harley Earl,who brought the tailfin and other aeronautical design references to auto design in the 1950s. Earl is joined among legendary auto designers by Gordon Buehrig, responsible for the Auburn 851 and iconic Cord 810 and 812. Another notable designer who had a markedly different style was Chrysler group’s designer Virgil Exner, an early pioneer of Cab forward (a.k.a.Forward look) design in mid-1950s. Exner is also credited with introducing the pointed tail fins in the 1956 Plymouth Belvedere later adapted by all other Detroit studios.

The Work

The tasks of a car design team are usually split into three main aspects: exterior design, interior design, and color and trim design. Graphic design is also an important aspect of automotive design; this is generally shared amongst the design team as the lead designer sees fit. Design focuses not only on the isolated outer shape of automobile parts, but concentrates on the combination of form and function, starting from the vehicle package. Here is a breakdown of the design elements:

Exterior Design: The stylist responsible for the design of the exterior of the vehicle is the one who develops the proportions, shape, and surfaces of the vehicle. Exterior design is first done by a series of digital or manual drawings, and clay (industrial plasticine) models are developed from those drawings. 3 and 5 CNC Milling Machines are utilized in creating the clay model of the final design.Even in modern times with 3d software and virtual models on powerwalls, the clay model is still the most important tool in evaluating the design of a car and therefore used throughout the industry. The data from these models are then used to create a further mockups of the final design.
Interior Design: The stylist responsible for the interior design of the vehicle develops the proportions, shape, placement, and surfaces for the instrument panel, seats, door trim panels, headliner, pillar trims, etc. With the interior, the emphasis is on ergonomics and the ultimate comfort of the passengers. The design process with the interior design of the car is the same as with exterior design (sketch, digital model and clay model).The aesthetic value of the interior will need to correspond to ergonomic functionality and utility features as well. In particular, vehicular electronic components and parts will give more challenges to automotive designers who are required to update designs based on the latest information and knowledge associated with emerging vehicular gadgetry, particularly dashtop mobile devices, like GPS navigation, satellite radio, HD radio, mobile TV, MP3 players, video playback and smartphone interfaces.
Color and Trim Design: The color and trim (or color and materials) designer is responsible for the research, design, and development of all interior and exterior colors and materials used on a vehicle. These include paints, plastics, fabric designs, leather, grains, carpet, headliner, wood trim, and so on. Designers work closely with the exterior and interior designers and draw inspiration from other design disciplines such as: industrial design, fashion, home furnishing, architecture and sometimes product design.
Graphic Design: The design team also develop graphics for items such as: badges, decals, dials, switches, kick or tread strips, liveries. Concept sketching
Clay modeling
Class A surfaces
Scale model creation
Prototype development
Computer-aided design
Computer modeling
Powertrain engineering
Manufacturing process design

The Development Process

Includes the following steps:

Education

Automotive design is practiced by designers who have art backgrounds and degrees in industrial design or transportation design. Careers related to Auto Design include product design, automotive engineering, and electrical engineering. Successful designers need to be creative and should have strong math, drawing, and science skills. They must also have strong skills in computer-aided draftingand communication.

Since Automotive Design is a very competitive field, a high level of academic achievement is beneficial when looking for an entry-level job. Courses such as industrial design, electrical engineering, mathematics, environmental science and computer-aided drafting are often required for designers looking to break into the industry. An automotive engineering degree program can provide simulation training and hands-on experience in the field. An internship or work study program is often a necessary component of many automotive engineering colleges, and this can provide immediate job placement after graduation.

The following schools of higher education are recommended:

Academy of Art University San Francisco, CA
Art Center College of Design Pasadena, CA
The Art Institutes
College for Creative Studies Detroit, MI
Humber College Toronto, Canada
Lawrence Technological University Southfield, MI
Pratt Institute New York, NY
Savannah College of Art and Design Atlanta, GA
University of Cincinnati – School of Design Cincinnati, OH

Outlook

Despite the stagnant growth of the automotive manufacturing industry, careers in automotive design is still projected to grow as fast as the average for all occupations through 2014. There is still a high demand for skilled engineers who specialize in technology and computer-aided processes and a focus on an increasing fuel-efficient economy offer valuable opportunities for a successful automotive engineering career.

The National Association of Colleges and Employers reports that starting offers averaged ,585 for those with a bachelor’s degree in mechanical engineering. However, salaries for car designers varies greatly depending on experience, employer and location.

Article also available at http://www.designschools.com/careers-jobs/automotive-designer.html

All these years the automotive industry has gone through tremendous changes and development. And looking at the growing sales of automobiles each year across the globe, there is no stopping. In recent times of economic liberalization, tax benefit, and attractive finance schemes and with the increase of income, people are buying more cars. However, with the changing times, the way of thinking of the people has also changed. Today, apart from car designs and models of cars, services provided by the car manufactures play a crucial role in the automotive industry.

With more and more companies joining the automotive sector, now the buyers have more freedom to select the best among the lot. Unlike earlier days, today buyers pay more attention to the services offered by the car producers. And with all kinds of media around, buyers research and collect more information, before they get into any car dealership. Therefore, with so much of importance given to the service provided, the role of automotive service manager is vital to every car company in the market.

The work of automotive service manager is not only to coordinate and supervise the duties performed by the service staff but he also looks after all the operations carried out by the service department. He has to make sure that all the employees working under him are following the company policies and other applicable standards and laws. The automotive service manager jobs include dealing with the customers and service departments; he also has to be calculative about keeping both his customers and staffs happy. His works also require decent knowledge about automobile mechanisms and a pleasing personality to maintain the customer satisfaction ratio.

Those employed for automotive service manager jobs have to ensure customer retention by not only providing repair and maintenance service but also by communicating and understanding the priorities of the customers. He has to evaluate and identify market reports and have a good understanding of latest trends making news in the automotive sector. Therefore, a service manager job requires leadership qualities, management knowledge and counseling skills apart from the customer service parameters.

There are time when it becomes difficult for the automotive service manager to cope up with so many responsibilities and duties. This is the time when he needs a service consultant, who will help him out to deal with his work load schedule. The main work of the service consultant is to counsel service managers, who are buried under the overloaded work schedule. Service consultants help service mangers on how they can perform their duties in an organized way.

Service consultants also provide insight to those who are in automotive service director jobs or automotive service manager jobs on how to calculate the productivity of other employees and educate them with the work practices to increase their customer service skills. Hence, with all the growing field of automotive industry and growing responsibility, the importance of automotive service consultant is increasing.

No matter what kind of dealer you are, whether new, pre-owned, or buy here pay here, you surely rely a great deal on automotive sales leads to bring traffic to your showroom. The number one option that most dealers choose is using third party generated automotive sales leads. While some dealers find success with these automotive sales leads, the majority find that their validity isn’t always up to par and they are left trying to reach their potential customers several days before an initial contact is initiated. It’s true – automotive sales leads ARE in fact the key to driving traffic – but have you considered that maybe it’s not so much getting quality leads in order to create traffic so much as it is maximizing the interaction with website traffic you already have that can produce the highest quality sales leads? In this day in age, we as consumers look at the website of a potential company we want to do business with before we contact them, and we all are automotive sales leads to a certain extent. Before we make a visit to the store, we head right to the internet to take a look at the site, its functionality, and its ability to deliver the information that we’re looking for with as little confusion and sidetracking as possible. Contrary to popular belief, the sale does not begin when the customer sets foot in your showroom. Rather, the sale begins the moment the customer lands on your website. Assuming that this is true, why would you leave your website unmonitored and unattended? If someone were to walk into your showroom right now, wouldn’t you have someone at least go over and greet them and let them know that if they have any questions that you’re there to help? This same courtesy is also important and effective when visitors land on your website. It’s important to deliver a sense of respect, understanding, and intelligence so that your website visitors know that you’re there and qualified to assist them. R-E-S-P-E-C-T – Deliver It BEFORE You Deliver the Vehicle
While purchasing a vehicle is a tangible purchase, it tends to be a very emotional decision for customers to make. Automotive Live Chat services help connect your sales people with customers—allowing them to connect emotionally with the person behind the sale. When you build rapport with a customer and give them a sense of ease rather than pressure, they’ll remember you as the “helpful and understanding person who answered my questions”, instead of the “pushy, incessant salesperson who avoided answers.” This reputation is huge when it comes to present sales as well as repeat, and referral sales as well as valuable automotive sales leads. Targeting Your Target Market
When a visitor lands on your website, they are your target market. This means they are a high quality auto sales lead for your business. It’s a prime opportunity for you to capture this lead and then work toward converting it into a sale, which is business and money for your dealership. Automotive Live Chat software works to engage visitors to your website right way. It allows you to capture valuable information about the visitor and their needs so you can then funnel them into the correct line of business—a vehicle purchase, to schedule a service appointment or to buy a part. The bottom line is that car dealerships use automotive live chat to capture auto sales leads and to avoid losing up to 98% of their website traffic without gathering any information. You can use automotive live chat for a variety of reasons: * Offer a higher level of customer service than your competitors—out sell your competition!
* Double your website auto sales leads and car sales
* Offer more to your customers for less time, money, and hassle than other dealers. In the end, automotive live chat software is an automotive lead generation, customer service and sales tool all wrapped up into one cost-effective automotive marketing package. Car Chat 24′s automotive live chat software is one of the most cost and time effective ways to add more value to your website visitors. When prospects find value in your online efforts, they equate this to a high value in your products and services. Everybody wants to work with the best car dealership to find the perfect automobile for his or her needs. Consumers demand and deserve high quality service. Adding automotive live chat software provides a valuable form of communication between you and your customer that integrates offline marketing efforts with your online efforts.

Professional mechanics and home mechanics are continually in need of a good place to get automotive tools and equipment. Eris automotive has been selling automotive tools on the Internet at below retail prices for seven years. We know our business and can help all types of mechanics find the right tool for all types of automotive jobs.

Our selection of automotive hand tools is absolutely fantastic and is sure to include the tools that you are looking for to make the job easier and get the job done right. Our selection of hand tools are of high quality and are great for the getting the job done correctly. From hand tool master sets, to locking pliers, to stud removers, to marking and engraving tools, and everything in between we have a fantastic selection of automotive hand tools that is sure to meet any automotive job requirement.

We are an authorized dealer of OTC Tools, Dewalt Tools, AutoXray Diagnostic Tools, 3M Automotive Tools, and many, many more. If you are searching for any automotive tool or specialized piece of automotive equipment and we do not have it on our website, then please email us and we will very likely be able to special order the tool for you.

Our website is easy to navigate. You can browse our several categories or search for a specific tool using our website search functionality to find professional-grade automotive tools and equipment. Our website is available all day every day. It is equipped with industry leading encryption to ensure a secure connection and privacy of information when ordering.

Visit our website at http://erisautomotivetools.com

We pride ourselves on customer service. As a result, we have large number of regular customers that keep coming back for more automotive tools. Our customer service telephone line is open Monday thru Friday from 9 to 5 Eastern Standard Time. As part of our commitment to providing exceptional customer service, we welcome our customers to provide comments regarding our selection of discount price automotive tools and equipment as well as our customer service.

There is probably nothing worse than taking on an automotive project without the right tools.  Some jobs are down-right impossible without the right automotive tools and equipment. At Eris Automotive Tools we have the best selection of automotive tools available at excellent prices.

Our Auto Pros eat, drink and sleep automotive tools and equipment. They are knowledgeable about automotive tools and can help the professional mechanic as well as the home mechanic find the right tool for job.

We have a notable selection of automotive hand tools. Torque wrenches, tap and die sets, scraping tools, tapered reamers, tongue and groove pliers, and pry bars are just a small sample of the many types of automotive hand tools that we carry at Eris Automotive Tools. If you are unable to find the particular tool that you are looking for on our website, then there is a high probability that we can special order you exactly what you need.

We are authorized dealers of huge number of product lines. To name a few them, there is Lisle Corporation, KD Tools, SK Hand Tools, Robinair, and 3M Automotive Tools. We do our best to provide exceptional customer service and below retail pricing on all of our automotive tools.

Our website makes it easy to find the exact automotive tools and equipment necessary for today’s automotive projects. Our encrypted security protocols ensure reliable and secure transactions. Whether one is looking for a specific part or simply wants to browse, we have the automotive tools you are looking for.

Visit us at http://erisautomotive.com

Your automotive transmission is a vital part of your vehicle. You therefore have no choice but to have your automotive transmission system repaired when it breaks down. Automotive transmission repair can be very expensive, though, in Tampa and in any other area in the United States. You should, therefore, observe proper automotive transmission maintenance procedures in order to minimize the need for automotive transmission repair or at least postpone it as much as possible. When you do need automotive transmission repair, however, you have to make sure you bring your vehicle only to an auto service mechanic who is the best automotive transmission expert in Tampa. Your car repair mechanic should not just know about diagnostics, auto AC repair or automotive engine and brakes repair. Having the best maintenance and repair support will help you avoid tow truck towing services.

According to reliable auto service mechanics, many automotive transmission diagnostic checks and preventive maintenance procedures can be done by vehicle owners themselves day by day. There is no need to take the vehicle to the auto service shop in Tampa and spend extra for these.

A vehicle owner should regularly inspect the area beneath the vehicle for any puddles or wet spots that indicate the presence of a leak. A vehicle that leaks transmission fluid has a damaged transmission system. The vehicle’s transmission fluid should also be regularly checked with a clean dipstick. The transmission fluid should be allowed to drip from the dipstick to a clean sheet of white paper. The fluid should be a transparent red. If the fluid is dark colored or has dark flakes or metal filings, or if it smells burnt, this means the transmission fluid has oxidized. This should be your signal to immediately bring the vehicle to your Tampa mechanic.

The vehicle owner should always stay observant of how the vehicle performs while it is being driven. The automotive transmission should immediately engage without delay and the car should be ready to move forward when shifted from the park position to the drive position. There should be no jerks felt nor strange sounds heard from the vehicle. The same quick, smooth and quiet response should occur when the car is shifted from drive to neutral, and to reverse. The same should be true when accelerating or decelerating. The vehicle should never lag in responding to gear shifts. Observe the vehicle while still cold and when heated through. Sometimes, problems only show up when the engine has been heated. If the vehicle shudders, jerks or makes odd sounds at any time, take it for a diagnostic check up with your Tampa mechanic.

Make sure your vehicle does not overheat because overheating can damage the automotive transmission system. Overheating burns up and oxidizes the transmission fluid. This creates flakes and deposits that then clog the system. Overheating also warps the automotive transmission system’s metal parts and hardens its rubber seals and gaskets, often resulting in leaks and, ultimately, failure of the system. In Tampa, the intense heat of the sun can make overheating a normal occurrence, especially in stop and go driving in the midst of heavy traffic. If the vehicle is overloaded, this can add to the possibility of overheating.

Once you have observed all the recommended automotive transmission preventive maintenance procedures, you have already done everything you could to prevent the premature need for automotive transmission repair. When the time for unavoidable automotive transmission repair does come, your remaining responsibility is to leave it to the experts and bring your vehicle to your trusted auto service mechanic whose specialization is car automotive transmission repair in Tampa.

Automotive engineering is evolving at a record pace. Cars and trucks are no longer just vehicles that get us from Point A to Point B. A car is the sum of its many intricate parts; in order to repair or analyze those parts, you need the latest in automotive lifts from MAHA, one of the lifting industry leaders.

MAHA has been manufacturing automotive lifts for over 40 years. Their standards of excellence in engineering and technology have made them a trusted supplier of automotive lifts for repair shops, service centers and OEMs. Keeping up with the latest automotive lifts technology can actually increase revenue, as well as save money. The proper automotive lifts ensure quality control, whether used in the manufacturing sector, or in service.

When you deal with MAHA, you know the automotive lifts you purchase will be of the highest quality. They also have the largest selection of custom automotive lifts, so you can choose the ones that will best suit your needs. You have your choice of two and four post automotive lifts, as well as specialty, in ground and scissors automotive lifts. These automotive lifts are best suited for repair and service shops as well as inspection center locations.

Although automotive technology has become more advanced, taking care of today’s vehicles is easier than ever. Maintenance schedules require not much more than an oil change every 3-5,000 miles, and quick lube shops are a burgeoning business. These no appointment, under 10 minute service centers are utilizing MAHA’s automotive lifts to keep their shops running efficiently, and giving them the capacity for high volume service. Even if your shop is a full service repair shop, you can still benefit by MAHA equipment. Extensive repairs that require getting underneath a car will be much more convenient when you have the latest technology at your disposal. The automotive repair business is heavily dependent on volume as well as fast service; the more up-to-date your equipment, the quicker and easier it will be to service more customers and more vehicles. Reputation is crucial; proving your shop to be dependable, honest and reliable not only means having qualified mechanics, but the tools that will help them perform to the best of their ability. Quality automotive products from MAHA are the best place to begin if you’re just starting out, or if a total overhaul is needed, the investment will prove its worth in the amount of new business you’ll obtain.

To learn more about the quality products MAHA offers, visit their web site at maha-usa. There, you’ll find detailed information on all their automotive lift products. Their quality automotive lifts make repairing passenger vehicles and transport trucks easy and efficient. Investing in MAHA automotive lifts means their reputation for quality stands with you at your repair shop or service center, bringing an element of trust to your operation. Your customers will be pleased with your work, and you will gain a reputation as a trusted member of your community. Let MAHA help with their German engineered automotive lifts, made in the USA.

It is sensibly true that people barely pay attention to the ads in newspapers, radio, magazines and television these days. Though different marketing techniques come and go, the only method which is preferred for all times is the direct mail marketing technique. And among the different types of direct mail, Automotive Direct Mail is the most commonly read and responsive type. It has been reported that about 73% of automotive buyers respond to Automotive Direct Mail. None of the other advertising means let you target the right customers like an Automotive Direct Mail campaign. Here in this method, you can target specific customers with a multiple variable data list by using their credit score, buying habits, and much more. Automotive Direct Mail is the only method of advertising that lets you target your customers directly the way you want. Any Automotive Dealership will find success by using Automotive Direct Mail marketing.

There are several advantages to using this type of marketing for the automotive business. One advantage among them is that the campaign can fit in with any kind of budget you have. Automotive Direct Mail is very effective to use and supports your business by providing you a cost effective method to bring in more clients. Most of the dealerships dealing with Automotive Direct Mail are offering price breaks with an increase in volume. Therefore, if you mail a saturation campaign you receive more pieces and you can save more per piece. Automotive Direct Mail, if used in a proper way with a well researched plan and a precise execution; you can enjoy and see a much higher ROI. With this type of marketing, the list of customers is much more than just a way to reach the audience. Deciding on the content of the mail piece is as equally as important as finding and selecting the best mailing list for the over all campaign. You can decide whether the Automotive Direct Mail campaign is an envelope mailer, a self mailer, a key mailer, credit card mailer, 8-page mailer, postcard mailer or you may even diversify and do a combination of them.

Automotive direct mail campaigns can be simple as a 6′ x 9′ postcard or as complex as a multi-part letter. Another best advantage with Automotive Direct Mail is that it is flexible and it can support all of your marketing goals. Let it be a lead generation program for potential customers or a service reminder to existing customers, Automotive Direct Mail will produce results. This method can also be best used for new model announcements, lead generation campaigns, customer rewards/loyalty programs, inventory updates and service reminders. Most of the automotive dealerships using Automotive Direct Mail consider it as a dynamic and versatile marketing tool. If well researched and planned, then there would be no other marketing tool to be as effective as Automotive Direct Mail.